I heard some rumblings this week about the new OK Go video. OK Go is a band from Chicago (all the best ones are!) that writes ridiculously catchy songs and are known for their wildly creative videos that tend to be done in one take. I’m way too old to care about music videos, but I still get stupid excited when a new one comes out.
Three and a half minutes of dogs and stuff from IKEA.
There’s so much to love about this. My favorite parts are the high shelves, the rainbow boards, the red stools, and the high-five dog. And I’d be remiss if I didn’t say I oogle over those round desk chairs each and every time I go to IKEA.
And did you notice the screen at the end? Most of the dogs in the video were rescues, and the band is donating a portion of the proceeds from their video downloads to the ASPCA (here’s their posting on the video). How cool is that?
I’m hoping that they’ll soon expand it out to the song or album. Like I said, I’m old and don’t have too much use for videos, but I do like a good beat that I can bug out to now and again.